The Rust Programming Language is becoming increasingly popular, mostly because it is not only fast like C/C++ but syntactically similar, in addition, and importantly it is much better at "safe" memory management. It started out as a personal project by Mozilla staff and then Mozilla adopted it and indeed now use it in Firefox. In 2021 The Rust Foundation was created by AWS, Huawei, Google, Microsoft and Mozilla and the language is growing.
If you want to start using Rust on Windows, then Developing with Rust on Windows | Microsoft Docs is clearly a great place to start, as is The Rust Programming Language - The Rust Programming Language.